Young people who prefer to call themselves ‘Generation Y’ will eventually constitute 50 % of the total workforce in the coming years. Unlike their predecessors, they want careers to be an extension of their digital lifestyles. Research shows people responsibility for hiring new recruits in large corporate enterprises need go the extra mile when it comes to attract such youngsters to their organizations. This is because they want their workplace to be a transparent environment where they can showcase their creativity and talents in endeavor to boost the image of the companies that hire them. For this reason, such managerial personnel of such establishments need to come up with an effective innovative strategy in the area is employee engagement if they wish to harness such young talents.
3 Key benefits of innovation programs for company employees
Experts specializing in the field of human resource management point out that companies may come to realize that fat paycheck may not be enough attract such young talent to their concerns. The people running such organizations may soon find out that these youngsters want to be ensure their creativity acts a catalyst in enhancing the images of establishment they work for in the marketplace. Moreover, they also want to get the recognition they deserve for the efforts in being able to achieve this objective. To encourage such young people to join their organizations, large corporate establishments need implement relevant innovation programs for company employees. Taking such a step will enable such organizations to enjoy the following 3 important advantages:
- Valuable feedback
The managerial personnel of large corporate organizations are aware that to get a better insight into the mindset of their customers, they can rely on the feedback their employees provide. This is because these workers are the most reliable spokesperson for the brand products these establishments offer to sell to the public at competitive prices. They help to establish an enduring relationship with such external stakeholders. Happy workers can enable people to distinguish a thriving company from one which is on the verge of failure.
- Digital Experience
Young people who will eventually be entering the workforce regard various social media networking channels, the internet and transparency to be an integral part of their lives. They want to extend this digital experience to their workplace. This is an important fact companies cannot afford to ignore if the managerial personnel of such organizations wish to attract such youngsters to their concerns.
- Idea generation
Companies will eventually be losing out in the market if they do not come up with a strategy that helps them exploit the creative talents of employees to achieve their organizational goals. It is essential for such organizations to create an environment where their workers can freely share their ideas on how their concerns can make their mark in the marketplace.
The above 3 advantages go to show that implementing effective innovation programs for company employees may turn out to be a necessity for companies in the long-run. This is the only way such organizations are going to attract creative workers who can ensure their success in the marketplace. After all, this is an important resource such establishments need to carry on their activities.