Anytime that you create visual content, either for television, DVD/Blu-ray or streaming services, you want to make sure that you’re being inclusive of all potential watchers, regardless of impairment. When you think about the many different types of people who watch your programming, you have to be cognizant of how you can make the programming accessible for everyone.
When you think about those with visual impairments, you want to make sure that you have a service in place that can provide the description of the scene that you’re setting for them to be able to truly understand what’s going on with the dialog. There are different audio description services that can help with that process.
If you’re thinking of the hearing impaired community, you’re probably more familiar with how to make their viewing experience more pleasurable, and that is the use of subtitle services. Here’s a bit more information on subtitling services and how they can work to provide a great overall viewing experience for the hearing impaired.
How Subtitles Work
Subtitles are used at the bottom of the screen on different programming to show what the characters are saying. They’re typed or scrolled across the screen in real time so that your hearing impaired viewers are able to keep up with the dialog as it relates to what is going on in the scene playing on the screen. Subtitle services are used to make sure that those who are hearing impaired don’t have to strain to hear what little they can, if anything, and they’re able to enjoy the show as an individual without a hearing impairment would.
To make the subtitling experience less invasive, and easier for the hearing impaired viewer to relate to, maybe of the best subtitling services used localized, native speaking translators. That means that, no matter where you are or where you’re watching, you’re getting the right dialect to help you keep up, and not a poorly translated jumble of words that make it hard to really follow along and understand the show. Using a native speaking translator makes the viewing experience simpler and more pleasant for the hearing impaired listener.
When you use subtitle services for your hearing impaired viewers, you’re showing that you’re building an inclusive brand that you want everyone to enjoy. Being inclusive is a great way to encourage viewership and enhance your status as a producer who truly cares about the community.